Harris Farm Markets
posted by Steven Noble
The freshest herbs, the cheapest coffee and exclusives like Afghan
bread -- Harris Farm has at all, except visibility.
In fact, unless you drive to Broadway Shopping Centre from the Ultimo
end of town, you probably don't know it exists -- tucked away in the
west carpark. Walk there, or drive there from Chippendale, and it's
invisible -- unless you spot the tiny ad in the groundfloor of
Broadway, or like me benefit from word of mouth.
In terms of the 4 Ps of marketing, this one has Product and Price to
die for. But Place is half-and-half, and Promotion is virtually nill.
0 Comments:
Post a Comment
Links to this post:
No comments:
Post a Comment